You’re good at what you do. You work hard. Your clients love you. So, why do some of your less capable competitors do better than you?
Does it come down to better marketing?
That’s a good bet.
They might have embraced marketing sooner than you did and have more experience. They might use strategies you don’t use or execute them better. They might have better professional contacts or a bigger email list.
Your clients love you, but maybe their clients love them more and they get a lot more repeat business and referrals.
Maybe they advertise, and you don’t. Have deeper pockets or a better team of advisors.
Maybe it is a combination of factors—little things they do or do better than you.
Or maybe it’s none of the above. Maybe they just got lucky.
You know what? It doesn’t matter. What matters is what you can do to become more successful.
I have two suggestions:
- Keep trying. Try new ideas, strategies, and methods. And improve things you already do. Get more help, give it more time, invest more money, study, practice, and learn from others.
- Relax. Don’t be upset that you’re not as successful as the competition, or that it’s taking you longer. Don’t strain or struggle. Don’t force yourself to do things you aren’t good at or hate. You’ll get there. You’ll find the right combination. Things that make use of your talents and interests and style.
Success leave clues, not a blueprint.
