You’re thinking abut starting a newsletter for your law practice, but wonder if it will be difficult getting people to sign up.
It won’t.
If you have something to say that people want to know, and you make it easy for them to subscribe, they will.
Use an autoresponder to manage the mechanics for you. Add an opt-in form on your website or blog or on a landing page. And write a “welcome” email that will be automatically sent to your new subscribers, thanking them for signing up and telling them what to expect, e.g., how often they’ll hear from you and what they will learn or get.
You can do all of that in a weekend.
The next step is to tell people about your newsletter.
Ask your current and former clients, your prospects and leads, your social media followers, and your friends to sign up and tell them why they should. Tell them the benefits they get—what they’ll learn, how it will make their business or life easier or better—and tell them they can opt-out (unsubscribe) at any time.
Sweeten the pot by telling them they’ll also get a report or checklist or form as a bonus for signing up.
Depending on the size of your list and your relationships with the people on it, this might be all you need to do to get your first 100 or 500 subscribers.
And that’s a great start.
It may be enough to get a new client, repeat client, referral or inquiry.
Then, if you deliver decent content, your subscriber count will grow organically as people talk about you and your website or blog gets more traffic.
If you want to grow further or faster, there’s plenty you can do to make that happen.
But for now, just start.
Check out my course on building your practice with a newsletter
