At a time of diminished attention spans and lists of things to do as long as their arm, most people don’t have time to watch your lengthy presentation or read your lengthy article, blog post, or email. If you want more people reading more of your content (and you do), keep it brief.
As short as necessary and no longer.
In your core work as advocate, advisor, or draftsman, say as much as you need to say to do your job. For marketing and client relations, say less.
This doesn’t mean writing less often. Actually, if you’re trying to build and strengthen relationships with clients and prospects and professional contacts, you should write more often.
Once or twice a year or “once in a while” isn’t enough to keep your name in front of people.
Good news. Shorter content is quicker to write so you can write more often.
Yes, SEO favors longer articles and posts, and longer sales letters and pages tend to pull higher response, but for a busy lawyer, your top priority should be to get something out the door and into the hands of readers and followers.
As often as possible.
You can also write longer articles and reports, do longer videos and presentation, but make those extra.
Shorter content, published more often, should be your thing.
If you’re using email (and you should), here’s everything you need to know
