That’s one question you need to answer if you want to use content to market your practice, but just one. You also need to consider how long you take to produce a piece of content and how often you plan to publish.
Creating videos and podcasts usually requires more time than writing a newsletter article or blog post. They also require a different set of skills. But you might have those skills and experience and be able to push out a new episode or video quickly.
Or outsource those skills and functions (research, editing, formatting) so you can focus on what you do best.
Also consider your market. Short videos work well in some markets; long articles and reports work better in others.
How do you choose what to do? It’s different for all of us. Maybe “none of the above” is right for you.
But don’t reject anything (or choose anything) too quickly. Try different things and give them a bit of time. Something that doesn’t work for you today may be massively successful for you tomorrow.
But don’t decide solely based on results.
The best thing to do is to choose the method you like best. Because if there’s something you like, you’ll probably stick with it. If you stick with it and turn out a piece of content every week, you’ll bring in more business.
And that’s the point, isn’t it?
You don’t need to do everything or be great at everything you do. You just need to do something and keep doing it.
