You want ideas for subjects to write about in your blog or newsletter. You want to show readers what you do, how you can help them, and why they should choose you as their lawyer.
And you want it to be interesting.
Okay, here you go:
- FAQ’s: About the law, procedure, how long it takes to X, what should I expect when Y happens, what are my risks, what are my options, how much is my case worth?
- News: Cases, legislation, trends, changes at your firm, news about your business clients’ industry
- DIY: How to research, prepare (simple) documents, file, negotiate, go to small claims court, check my credit, refinance my loan, find a good deal on insurance
- Announcements: Seminars, upcoming events, new hires, new office, special offers from your business clients or professionals you work with
- Interviews You, your clients, other professionals or centers of influence in your market
- Profiles and bios: Your employees, partners, vendors, business clients, and families
- Client success stories
- Downloadable content: Reports, forms, checklists, sample letters, glossaries, lists of recommended resources
- Recommended: Books, videos, channels, podcasts, websites, blogs or individual posts
- Why you? What do you (your firm) do differently or better than others? Features, benefits, notable testimonials, reviews, endorsements, awards.
Use this list to brainstorm ideas and keep them for a rainy day. Or, you can ask your favorite ai to come up with ideas for you.
