I’ve mentioned before that a lawyer friend of mine who did a lot of speaking and training used to tell his audience, “It’s not a problem if you can write a check”. He meant that most problems aren’t fatal, they usually have a solution, and that if you have enough money, the solution is simple.
What if you don’t have enough money?
That’s a different problem, isn’t it? But it also has a solution.
If you’re a self-employed lawyer, for example, and are struggling financially or want to up your game, go get 5 new cases or clients. Problem solved.
Sure, you need to know how to do that, you need to do it, but first, you need a plan.
Not a complex plan with lots of contingencies and moving parts, a simple plan. For me, that means easy to start and get some results, however small, relatively quickly. A plan that allows you to leverage your resources—your time, your staff, your contacts, your skills and knowledge, and your email list.
You might start by asking yourself the “Focusing Question” at the heart of the book, The One Thing by Gary Keller:
“What is the one thing I can do such that by doing it, everything else will be easier or unnecessary?”
Leverage.
If you want to bring in 5 new cases or clients, ask yourself that question. And answer it.
There is an answer. There’s always an answer. Even if the answer is to read or re-read something written by yours truly.
How to use email to build a successful law practice
