You don’t need to find time for marketing your practice. You already have all the time you need.
I’ll prove it.
To make this simple, let’s assume the marketing activity you think you don’t have time to do is creating content. Things like writing a blog or newsletter, creating videos, doing seminars—that kind of thing. You’d like to do it, but you’re busy. So you don’t. Or you don’t do it as much as you’d like.
Answer me this: if you were paid your usual hourly rate or fee to create said content, would you “find” the time to do it?
Me thinks you would. Time is time, money is money. If you could earn $500 per hour (let’s say) creating content, why wouldn’t you?
The good news is that if you create that content (and do a decent job of it—not great, decent), you can be paid as much for your time as you would doing your other work.
Because your content will bring in new clients who pay you as much. That’s why you do any type of marketing, after all.
Marketing isn’t (shouldn’t be) a cost; it’s an investment.
At a minimum, you should break even. Your profit will come from repeat business and referrals on the back end.
But you could do more. A lot more.
Even if your content is “only” decent, it will live forever on the Internet and continue to bring in more business while you’re doing other things.
I know, it sounds good but you don’t believe that writing some blog posts or article can bring in enough new business to cover the costs of your time creating it.
Or, you don’t believe that writing “decent” content is enough.
Talk to some other lawyers who use content marketing in their practice (and have done it for a while) and see what they tell you.
Or try it for yourself. You might be pleasantly surprised. Or very pleasantly surprised, as I was when I started doing it.
This shows you everything you need to know
