It’s extremely effective, costs little or nothing to use, and doesn’t take a lot of time. You can start using it today and start getting referrals almost immediately.
Without talking to anyone.
Yes, I’m talking about email marketing. Which means using email to stay in touch with people you know—clients, prospects, business contacts, even other attorneys.
When you do, you’ll get more referrals.
In this context, a referral can occur when someone forwards your email to someone they know who might need your help. Or know someone who does.
To start, ask people if you can contact them from time to time via email, with a newsletter, announcements, or special offers. That’s your initial list. (Don’t assume you can do this; ask).
Then, send them valuable or interesting information once a week (or at least once a month) and include a link to a page on your website about what you do and how you help your clients.
When you email your list, ask your readers to forward your emails to their contacts. If the content is good, they will. And their contacts will find out what you do and how you can help them.
Your list will grow and so will your referrals.
If you want to grow faster, add a sign-up form on your website or blog for visitors to subscribe to your newsletter. Offer an incentive such as a report, ebook, checklist, or form for signing up.
Your list will grow and so will your referrals. Which is why email marketing is one of your best tools for getting more referrals.
Not everyone can hire you. But EVERYONE can send you referrals.
