There are a lot of things you can do to increase the gross and net income in your practice. This checklist can help you identify strategies that might be a good fit for you to use or improve:
MORE CLIENTS
- Client relations
- Referrals
- Following-up/Staying in touch
- Networking
- Advertising/Lead Generation
- Public Speaking/Seminars
- Public Relations
- Content Marketing (Blogs, Articles, Books, Audios, Videos, Podcasts)
- Event Marketing
- Social Media Marketing
MORE OFTEN
- Stay in touch (clients, prospects, business contacts)
- Repeat Services/Updates/Maintenance
- Other services (Yours, Partners’, JVs)
INCREASE FEES
- Higher Rates
- Bigger Cases/Clients
- Upsells
- Addons
- Bundling/Packaging
- Sell Value, Not Time
REDUCE COSTS
- Better Employees/Vendors
- Better Training
- Outsourcing
- Parnters/JVs
- Systems
- Personal/Professional Development
- New Skills
- Better Tools/Equipment
Which of these strategies do you currently use? Which need improving or expanding? Which should you let go of or downsize to make room for something else? Which seems like a good fit for you and is worth starting or exploring?
