People connect with people, not businesses or law firms. Your clients may like your partners or employees and think highly of your firm’s reputation, but they hire and refer you.
That’s true of consumer and business clients alike.
When they have a friend or business contact with a legal situation or question, your clients tell them about YOU, not your firm.
They hand them your card. Tell them about their experience with you, the lawyer they know, like, and trust, and say, “Call my lawyer” — not, “Call me firm”.
They promote your brand. You should too.
Tweet (or whatever it’s called today) in your name, or at least create a handle that includes a version of your name, NOT your firm.
Promote your speaking events, even if your firm is conducting the event. Write articles and keep a blog with your byline, not the faceless entity you call your employer (even if it’s your firm).
When you are introduced, people should hear about you, your capabilities and your accomplishments. And hear something personal about you.
Because you are the one people will talk to, connect with, hire and refer.
It’s all about you, you stud.
You may work for the biggest and best firm in town, and that’s worth mentioning. But you are the main attraction, no matter how wet behind the ears you may be.
It’s your career. Your name and reputation. They are your clients. And you are their attorney.
