Your clients can fire you at any time and for any reason. And they might. Today could be the day they say Sayonara. And tell everyone they know that you’re a bum.
You need to be on your toes. Never take your clients for granted. Follow up like crazy. Give them the benefit of the doubt.
Not just to protect yourself, but because client retention is the key to long-term success.
Getting new clients is profitable. Keeping clients is far more profitable because it creates equity in your future.
It starts with how you think about marketing in general, and clients in particular. Think “clients,” not “cases”. “Relationships” not “transactions”.
Cases are a one-time thing. Clients are for life. At least that’s how you should look at them and why you should continue to invest in your client relationships.
You began investing when you attracted them, helped them believe in a better future, and worked hard to deliver. In return, they gave you their trust, and as long as you don’t do anything to lose it, will reward you with repeat business, referrals, introductions, and positive reviews.
As a result, you won’t have to scramble to find clients, spend a fortune on ads, or do things you don’t want to do.
When you invest in your clients, you invest in your future.
