It’s probably not the best way to get subscribers, but there are a couple of advantages. For one, it’s free. You don’t have to pay for leads or traffic or anything else. Just the paper on which the information about your newsletter (or whatever list you want to build), plus postage if you decide to mail them.
Another advantage is you’re not competing with everyone else who is promoting or advertising their offer online. Thus, your message and offer will be more likely to stand out.
Finally, depending on how and where your offer appears, it will inherit the implied endorsement of the person or place where prospects see it.
For example, when a local business or professional puts your flyer, brochure, or card in their waiting room, it suggests to their customers or clients who see it that they know you and think you’re okay, resulting in more sign-ups than would occur without that implied endorsement.
You can distribute your brochure, report, or flyer in the back of the room where you are speaking or networking, or on the table at trade shows and events in your target market.
To start, put your flyers or brochure or flyer in your own waiting room. You have a captive audience who already know, like, and trust you (or soon will) and are more likely to sign up for your list with no additional prompting from you. You can also give extras to new clients, along with your business cards or regular brochures, and mail them to existing and former clients and business contacts.
One key to making this work is to offer a bonus to anyone who signs up for your newsletter or event. A free report, your ebook, a free consultation, or other bonus often results in a higher rate of response, just as it does online.
Offline isn’t likely to result in a flood of sign-ups compared to what you might see online, because it’s not as easy to scale. But if your flyer or brochure is well written and distributed through the right people, it certainly might.
It also might stimulate immediate inquires about your services from people who see your flyer and want to talk to you about their legal issue. Or referrals from folks who see your offer and pass it along to friends.
How to get more referrals without asking for referrals
