It’s got to be simple or you won’t do it, right? At least not consistently. You can always do more if you want to, but if you’re pressed for time or don’t want to do anything else, this plan can deliver meaningful results.
And I promise, you can do this. No matter how busy you are.
There are only 3 things you need to do:
ONE: CONTACT 2 PEOPLE A DAY
Again, you can do more but it’s better to contact 2 people a day, every day, than what you can, when you can, because when you do it daily, it becomes a habit, you get better at it, and your results compound.
You can contact them by phone, text, mail, email, or a combination thereof. Or, if you roll that way, you can talk to them in person.
Who do you contact? Your choice:
- Existing clients
- Former clients
- Prospective clients
- Business or professional contacts
In short, anyone who has or could hire you, provide referrals, or send traffic to your website.
What do you say to them? That depends on who they are and how you know them (and how well). Some examples to ponder:
- Welcome aboard (new clients, new subscribers, new seminar attendees)
- Nice meeting you
- How can I help you? (What do they need or want, besides legal services?)
- Thank you (for hiring me, for your referral, for your review, etc.)
- Just following up (with prospects, clients, and others you’ve talked to or communicated with, after a meeting, conversation, or consultation)
- Here’s something I thought you might want to know (article, website, news story, a report, gossip)
- Just checking in (see how they’re doing, say hello, find out about their family, client, business, etc.)
Okay, so that’s part one. Easy to do, but extremely effective. Try it for 30 days and you might be pleasantly surprised.
TWO: A WEEKLY EMAIL
Send an email to everyone you know and keep them informed about the law, their market or industry, your new blog post or article, someone else’s blog post or article, or anything else you think will benefit or interest them.
You don’t have to call it a newsletter. It doesn’t have to be long. It doesn’t have to be brilliant. You don’t have to sell anything or promote anything. But provide a link to a page where they can learn more about you and your services or event.
Tell them something, remind them to do something, warn them about something, share something, or tell them what you’re doing they might want to know.
If weekly is too much, send it monthly. But send them something as often as you can.
Because no matter what you send, every time you show up in their inbox, you remind them that you’re still around and can help them and the people they know.
THREE: 10 PAGES/30 MINUTES A DAY
You are your business, and your business is you. To become more successful, work on yourself as much or more than you work on your business.
Read 10 pages of a good book. Listen to audiobooks or podcasts for 30 minutes. Watch videos, take classes, or talk to people who can teach you something you need to know.
You can read about marketing, business, writing, speaking, negotiating, productivity, and the tools and resources for making what you do easier or better. You can also read about leadership, managing or working with people, history, creativity, and anything that inspires you.
Professional development is important; personal development arguably more so.
Bonus tip: Take some of what you learn and put it in your weekly email.
Okay, that’s it. A simple plan. Commit to doing these 3 things consistently. It may be (nearly) all the marketing you need to do.
For a more comprehensive marketing plan, get this
