Clients want you to be trustworthy, competent, and effective. Yes, you know that. But there’s something else they want that you might not know.
It has nothing to do with paperwork, verdicts, or settlements. It’s not work product, billing, or keeping them informed.
But clients want this almost more than anything else.
They want to feel good.
Good about their future. Confident that their problems can and will be resolved or their situation improved.
They want to have hope. They’re often desperate for it. And it costs you nothing to give it to them.
Mostly, it’s about your attitude. No matter how bad things might be, your attitude and demeanor should be positive.
Show them you’re working on it. Making progress. Smile when you are around them. Remind them you know what to do and are good at doing it.
And that you are on their side.
Your clients might be up shit’s creek without a paddle. Give them that paddle.
When they know they can count on you, when they feel a sense of relief when they hear from you, they’ll feel better about their future.
Which means you’ve done your job.
