It’s happens to everyone. They need to post an article on their blog or in their newsletter, but don’t know what to write. And the clock is ticking.
No problem.
It’s okay to write about subjects you’ve written about before. Your “go to” topics. Things you know well and can talk about with ease.
It’s also okay to grab something you’ve written before and use it again.
Yep.
An article, part of a presentation or report, any content in your archive.
Re-post or re-publish it, as is. With no changes or additions.
I do it. Everyone does it. And guess what? Your readers either won’t notice or won’t care.
You have new subscribers or visitors who never saw it. You have old subscribers who saw it but didn’t care about it because they didn’t have that problem (but now they do). Your article might be precisely the thing they need to see today and they will marvel at how you must be reading their mind, and be grateful that you are.
Or forward it to a friend who just told them they have that problem.
And guess what? Even if your readers have seen it before, that doesn’t mean they paid attention. (How many times have you reminded your clients not to do something or say something? Or to come in to talk to you about something?)
Remind them again in your newsletter.
Of course, if you have a little time, go ahead and update your old post. Re-write or re-edit it, change the headline or title (or keywords), emphasize different points, add new examples, add a different graphic if you want to, or shorten or lengthen the post.
Your newsletter, your rules.
Okay, maybe don’t re-use posts you published last month; give it some time.
And relax. Be easy about this. You won’t get a knock on the door from the blog police hastling you for reposting something.
After publishing thousands of articles and blog posts, and endlessly repeating topics, I’ve never once had anyone say, “Again? Don’t you have anything else to write about?”
Of course, there’s always a first time
More easy ways to create content for a newsletter or blog
