If you aren’t publishing a newsletter because it takes too much time, I have a question for you. What if it didn’t?
What if you could write, click, and send a newsletter in two minutes? Would you do it?
If it’s only a few minutes, once a day, once a week, or once in a while, you’d do that, wouldn’t you? Because you understand the value of staying in touch with clients and prospects and business contacts. You know that each time you do it, you remind them that you are available to help them and people they know, and you get more business.
Pop the champagne. You can do that because the definition of “newsletter” has changed.
A newsletter doesn’t have to contain news. Or advice. And it doesn’t have to be lengthy. A few sentences is fine. Because the point isn’t to impress them with your knowledge or give them a mountain of helpful information.
It’s letting them hear from you. To see your name and a link to your website and remember who you are. And you can send them anything to accomplish that. Okay, not anything. There has to be some value in what you send.
What is value? Whatever you want it to be.
Years ago, when social media was newish, I thought I’d try posting and see what happens. But I didn’t know what to say and didn’t want to take a lot of time saying it. So, once a day, I found a quote I liked and posted that.
People told me they liked the quote. Thanked me. Said they were going to share it.
Did I become a social media star because of this? Hardly. But I was able to stay in touch with folks and give them something to chew on that day. I kept my name in front of them with nothing more than a few words from someone else.
You can do the same thing in a newsletter.
Yes, just a quote. Or something you saw someone write in a book or say on a podcast. Or something you want to write or say or recommend.
“I just found this website, and it has a ton of great resources. I really liked an article about (whatever). Here’s the link:”
That’s value. That’s a newsletter.
Sure, you can publish something more lengthy and thoughtful and you probably will want to. But you don’t have to.
And because you don’t have to, you’ll write something. And get your name in front of people who enjoy hearing from you.
Everything you need to do (and then some): here
