A birthday card is nice. Especially when it is handwritten and signed by you personally. It shows you took the time to acknowledge them on their day, and you did it yourself instead of having your assistant stick something in the mail your firm sends to everyone.
What about a gift?
That’s nice, too. Everyone enjoys getting gifts. But gift giving can be more complicated, and expensive, so maybe a personal gift for only your “best” clients. A gift certificate to a local restaurant is a good choice.
On the other hand, there is something you could send to every client (and business contact), that isn’t expensive but can make a lasting impression.
I’m talking about giving a book. Especially one you liked and recommend.
Add a note: “This is one of my favorite books” or “I got a lot out of this book and thought you might like it, too”.
Even if they don’t read the book, or like it, they will appreciate you for thinking of them. I know I would, wouldn’t you?
