You hear about what other lawyers are doing for marketing and you realize you can’t do what they do. Or you don’t want to.
That’s okay. You don’t have to do what they do. Or as much or as often.
Just do something.
You can’t write a weekly blog? Don’t even try. Post 5 or 10 articles on your website, to show visitors you know something about your practice area and give them some insights about what you can do to help them.
It’s better than doing nothing. Better than what a lot of attorneys do (which is nothing). And it could bring some clients to your door.
You hate networking with a passion? Forget about it. You’re not going to get anywhere, forcing yourself to go places you don’t want to be and shake hands with people you don’t want to talk to.
But maybe you’re open to meeting someone once in a while for coffee. Coffee is good. No pressure. No agenda. And it might lead to something good.
You know nothing about social media and you don’t want to? Cross it off your list. But maybe before you do that, you choose a platform or two, set up an account and post your contact information, in case someone goes looking for you.
Someone might. And call or message you.
You don’t have to be “all in” on any kind of marketing (except the kind where you take good care of your clients). Many a successful practice is built that way.
Do what you can do, but do something. If you hate it, stop doing it and do something else.
And don’t worry about what anyone else is doing. But don’t ignore them completely. They might show you something you can do, and you might choose to do it.
Do what you can do, but only if you want to. Because doing things you don’t want to do isn’t a recipe for success.
All you can do is all you can do, but it is often enough.
