Why do I tell you things I’ve told you before? While will I tell you again?
And why should you do the same with your subscribers, followers, clients, and prospects?
Because people don’t always hear us the first time. They might not get our email, or read it. They might read it but not believe they need to do anything, now or ever. They may have other things on their mind and can’t deal with anything else.
Maybe they see the need but don’t have the money. Maybe they need to get someone else’s okay. Or maybe the problem isn’t that bad and they think they can live with it or it will resolve by itself.
And then, things change. The problem worsens. The threats increase. Their desire grows. Or they finally have more time to take care of something you’ve been telling about but had forgotten until you mention it again.
You’ve heard me talk about the value of having a newsletter so many times, I’m sure you could write that message yourself. But you haven’t started a newsletter (or improved the one you have) because you were busy as hell last year and didn’t see the need. Or have the time to do it.
But this year, business has slowed, and you realize that it’s time.
Sometimes, people hear your message, need what you offer, have the money, but still hesitate. Then they hear the same message or advice from someone else. Or they hear about someone who did what you’re telling them to and were very glad they did.
And, let’s not forget that every day, new people find you, join your list, and hear your message for the first time. Some people call you and make an appointment immediately. Others might not do that for years.
Stay in their mailbox or feed, keep reminding them, and when they’re ready, they’ll give you a holler.
People are ready when they’re ready, not before.
How to use a newsletter to build your practice
