Marketing your law practice doesn’t require you to do big, difficult, or time-consuming things. At least not all the time. As I regularly note, you can accomplish a lot in just 15 minutes a day.
The key is to do it consistently.
Schedule 15 minutes in your calendar every workday for marketing. It is arguably the most important appointment of your day.
During those 15 minutes, you can do anything related to growing or improving your practice. If this is a new habit, however, I suggest you decide in advance what you will do.
One way to do that is to pick a number. I suggest the number 3. 3 calls, 3 emails, 3 pages. That’s easy, isn’t it?
Here are some examples of what you could do:
- Comment on 3 social media posts by people you know or would like to know
- Call 3 old clients and say hello
- Email 3 professionals in your target market—invite them to (something), ask them a question, share something you have in common
- Collect 3 business cards
- Like, comment, or share 3 videos of people in your target market (as a precursor to connecting with them)
- Contact 3 people in your existing referral network and ask how/what they’re doing
- Follow-up with 3 prospective clients you’ve spoken with
- Send 3 thank-you notes, birthday cards, or holiday cards
3 calls or comments or emails today, another 3 tomorrow. Or mix and match, one comment, one call, one email.
Over time, you’ll connect or re-connect with a lot of people. Some will want more information, some will want to speak to you about their situation, some will see how you can help one of their clients or friends.
You could also use your 15 minutes to
- Brainstorm 3 ideas for an article, blog post, or presentation
- Write 3 pages (or paragraphs) for your new lead magnet, report, or book
- Find 3 keywords to add to one of your ad campaigns
- Find 3 groups that need guest speakers at their event
- Find 3 blogs in your target market that accept guest posts
- Find 3 podcasts or channels that interview lawyers
It’s just 3. It’s just 15 minutes. But it might be all the marketing you need to do.
Marketing is easy when you know The Formula
