Would it be okay if I showed you how to make marketing your practice easier? How to get the same (or better) results with less effort? So you don’t overwork yourself or hate what you’re doing and stop doing it?
I’ll take that as a yes.
Okay, grab a pen. Here are 3 things to do to make your life easier and your practice more profitable.
(1) Don’t do everything.
There are a lot of marketing strategies you could use but you’ll drive yourself crazy (and get poor results) if you try to do them all.
Choose no more than two or three primary strategies and focus on those. Learn all you can about them, get good at them, and make the most of them. They may be all you (ever) need.
Me? I chose referrals. Later, I added advertising. Later still, I started a blog and a newsletter.
Fewer strategies are easier and usually lead to better results. The same goes for the tools you use to implement those strategies.
(2) Don’t do everything yourself
Delegation is your friend. Let your staff do as much as possible and/or outsource.
Me? I only did things that only I could do. I saved time and got better results because I didn’t do things I wasn’t good at or didn’t enjoy.
(3) Look for additional opportunities that are low-effort/high-impact
There are other things you can do in addition to your primary strategies that have the potential to bring in new clients, new business contacts, and opportunities you might not otherwise discover.
For example, speaking and networking might not be something you regularly do, but if you are invited by a client or business contact to speak at or attend an event in your target market, or as a guest on a podcast in that market, go for it. Go flap your gums and shake a few hands.
Something else that is relatively low-effort but high-impact is writing a book. (Low effort because you can get help). Publishing a book is a great way to build your reputation, generate leads, and make your other marketing strategies more effective.
The key word is ‘leverage’. Things you can do that are easy, don’t take a lot of time, and have the potential to deliver excellent results.
The other keyword is ‘focus’. Do a few things and do them well. (But, never say never to other ideas.)
The Attorney Marketing Formula
