If marketing was fun, would you do it more? Get better at it? Get better results?
No doubt.
So, how can you make it fun?
First, by believing that it can be fun. Not drudgery, something you enjoy and are good at. Because if you don’t believe that this is possible, you’re always going to have a rough time.
And then, you draw a line in the sand and do only those things you like doing and delegate or outsource or ignore everything else.
You don’t have to do paid advertising or social media. Not one bit. You don’t have to go to formal networking events and talk to strangers. You don’t have to get on stage or in front of a camera and do presentations.
Unless you want to.
Do what you enjoy or find a way to make what you do enjoyable.
Yeah, but what if I don’t like any of it? Not. One. Stickin. Bit?
Really? You don’t enjoy doing good work for your clients and treating them with kindness?
That’s marketing. The best kind there is.
You don’t like staying in touch with the people who put food on your table? That’s marketing, too.
You don’t like providing information about your practice area and your services with people who tell you they want to know?
C’mon now.
Anyway, do yourself a favor and make having fun a priority. “If it’s not fun, I won’t do it” would be a good mantra.
If you don’t want to write a 500-word newsletter every week, write 150 words whenever you feel like it.
No rules. Do what you have time to do and want to do, and don’t worry about anything else.
If it’s not fun, don’t do it.
