I’m guilty of this myself. Trying to figure out how to do something or improve something when that’s the wrong question to start with.
The right question is, “What do I want?“
Because when you know what you want (to be, do, or have), you can almost always figure out how.
Asking “how“ before you know “what“, often leads to wasting time on less important projects or goals.
Finding solutions without a problem.
Example? You’re trying to figure out how to set up a new website. All your energy is dedicated to looking for ways to do that, or finding people who can do it for you.
If you had first asked, “What do I want?” you might have realized that you want more opt-ins to your email list, and while a new and improved website might help, there are other things you can do to get what you want that don’t require a new website.
“What” is more important than “how”.
If you’re not sure of what you want, or even if you are, a good follow-up question to ask yourself is “why?” Why do I want that? Why is it important to me?
The answer to that question will confirm that what you said you want is indeed important and valuable to you, (or it isn’t), and provide you with the motivation to move forward.
Why do you want more opt-ins? Because this is a simple way to get what I want: more clients from the visitors to my website.
First, figure out WHAT you want (and why). Then, figure out HOW to get it.
