You are the best in your field. The most talented, the most successful, the most dedicated to your clients.
That’s why your clients hire you; that’s why prospective clients should do the same.
Unfortunately, you can’t go around saying you’re the best. Even if it’s true.
You want others to say this about you. Which is why you should do everything you can to obtain testimonials, positive reviews, and praiseworthy survey responses from your clients, and endorsements from prominent people (especially other lawyers).
It’s also why you should get yourself invited to be interviewed by centers of influence in your niche and be seen in their company.
If you say you’re the best, people will doubt you. Maybe laugh at you. If your clients and others say you’re the best, it must be true.
Not only does third party praise help you bring in more business, these kinds of comments give your clients a warm and fuzzy feeling knowing that they made a wise decision to hire you.
It also means you’ll attract higher-paying clients and a lot more referrals, because you’re not just competent, you’re the best.
Don’t be shy about asking your clients for reviews and testimonials. If they’re happy campers, they should be happy to provide them. But you have to ask because they may not know how important this is to you.
And, while you’re collecting these, you can create the same effect by liberally adding client success stories to your articles, posts, presentations, and other content. That’s where you describe a client’s case or situation before they came to you and how you rescued them and made everything better.
Set up a file to collect emails and quotes from people who say something nice about you. Thank them, tell them how much it means to you, and ask, “May I quote you?”
Happy clients are the foundation of a successful practice
