We all know we shouldn’t talk about sex, religion, and politic in polite company (or in our newsletter).
Unless sex, religion, or politics are your primary business, nothing good can come of it.
I’d like to add a fourth subject to the list. Our personal health.
Too many people talk about that subject and while some of their clients or readers will sympathize and wish them well, on balance, this is a subject that is usually best avoided.
I’m not suggesting a complete ban. But if you talk about your health or an injury or condition, don’t do it too often and, whatever you do, avoid the gory details.
Because most people don’t want to hear it.
Some people are hypochondriacs and will get all hinky thinking they have what you have or will be its next victim. Some people have weak stomachs and don’t want to hear about things that ooze, severe pain, or chronic conditions.
But perhaps the most important reason is that people want to think of their lawyer as a superhero—strong, impervious to illness and pain, able to leap tall buildings in a single bound.
Don’t spoil the movie in their mind.
They know you’re human. They like hearing some things about your personal life. But they don’t want to think about you as someone who might not be able to protect them from monsters.
So, if you have a choice, and you almost always do, think twice about discussing your illness, injury, or condition.
When in doubt, leave it out. Find another way to illustrate your point or tell your story.
There are some health-related subjects that are relatively safe. You can speak about taking vitamins, getting in your reps, or going for your annual checkup.
You can even talk about an occasional headache, bump, or bruise.
But if you do, it’s probably best to talk about that in the past tense. Because when a superhero gets blasted by a death ray, they’re back on the job long before the third act.