I was interviewed recently by the vendor of one of the marketing tools I use in my business. They wanted to know what I do, how I work, and especially how I use their product.
As we talked, I realized that what was most important to me about this tool, or any tool, was how easy it is to use.
The same goes for my process. I don’t like complicated workflows. Sometimes, they are necessary, but I like to keep things as simple as possible.
Simplicity is one of my values.
I told the interviewer how important this is for what I do, and for the tools I use to do it. Some of their competitors have more features, but they are overkill for me.
So, if you’re trying to sell me your product or service, show me how easy it is to use. Because if it’s too complicated, it’s probably going to be a no for me.
You may have different values, and you should explore them. It helps to know what’s important to you, before you buy something you may never use or hire someone who might be good at their job but otherwise not a good fit for you. (Been there, done that; lesson learned.)
It’s also important to find out what’s important to your prospective clients, so that when you talk to them about how you can help them, you’re telling them what they want to hear.
It makes a difference if a client wants to “crush” the other party and is willing to spend big money to accomplish that, or they want a reasonably amicable resolution at modest expense.
Find out what’s important to them so you can show them how they can get it.
