Yesterday, we talked about creating the kinds of content your audience wants to read. But the subject isn’t the entire story.

Your readers also have preferences regarding how you present your content.

They might prefer you to write formally, like the good lawyer you are, or more casually and conversationally.

They might like in-depth pieces or prefer something more basic. Or perhaps a mix of each.

How about what your content “looks” like? Does your audience like brief articles, 200-500 words, or something longer, perhaps 1000-2000 words? Do they want images or illustrations or is plain text just fine?

Do they want videos or audios they can listen to on the go or do they prefer being able to skim and highlight written text?

One of your most important questions is how frequently your audience wants to hear from you. Is daily too often? Is quarterly not often enough? Would they prefer to hear from you once a month with longer pieces or once a week with something they can consume in a few minutes?

Perhaps a mix of shorter pieces and the occasional longer one is just right.

But here’s the thing. Just like the subject of your content, people don’t always know what they want until they see it. And just because they’re used to consuming other content a certain way doesn’t mean they expect or demand yours to be the same.

If you have the time and resources to research how your readers want to consume the content you provide them, and you are willing to fine-tune your content to suit them, this might be worth exploring.

But you can also go another route. Give them what you want to give them and let them to adapt to you.

Because people do adapt.

Besides, if you’re giving them interesting and helpful content, how you dress it up and deliver it isn’t really that important, is it?

To some on your list, it is important. But you’ll never please everyone, nor should you try.

Instead, write for two people. Write for your ideal reader. The people who love what you do and how you do it.

And write for yourself.

Write what you want, package and deliver it the way you want to.

Because if you’re not happy, if you don’t enjoy writing your newsletter or blog or other content, if it is a chore instead of a labor of love, it’s going to show.

Give people what they want, but don’t sacrifice yourself to do that.

How to write a newsletter people want to read and you want to write