Most clients don’t leave reviews, even when they love you. That’s why you should write your own.
Hold on, I’m not suggesting anything unethical. Here’s what I mean.
The issue isn’t that clients don’t appreciate your work or the way you take care of them. They do. They tell you that all the time.
They say thank you. And mean it. They tell you how relieved they are that you got them out of a jam. They say you did a great job, you’re a great lawyer, and they are glad they found you.
Nice things. The kinds of things you would love for them to say in a review.
They usually don’t post a review, however, because they’re busy. Or don’t think about it. Or don’t know know how important it is.
But if you make it easy for them, they will.
Which is why you should take the words they say to you, or send you in an email, and write the review for them.
Send them an email, thank them for their kind words, and quote back to them what you heard. And then ask if they would post those words in a review and give them the link to the review site you prefer.
Tell them they can add to or edit what you wrote any way they want to, and can submit it without showing their full name. You can also offer some additional language they could use if they agree with it. Things you know they think or feel but didn’t actually say.
Make sure they know how important reviews are to a lawyer, and to the people who are looking for a lawyer. And thank them again.
Not everyone will say yes, but you will get more reviews. And every single one will be good.
