How much is a good review worth to you? A client who says you helped them, made them feel safe, gave them tremendous value and solved their problems, someone who ssays they recommend you to everyone who needs help?
You’ve gotten great reviews before, so you know how good it feels when they show up. You also know they are worth a small fortune.
They bring you more cases from people searching for a lawyer online. More referrals from professionals who check you out before they refer their clients to you. And they make your other clients feel good about their decision to hire you because they can see that others say you’re the best.
Who wouldn’t love to get more positive reviews? You can’t buy that kind of marketing.
Ah, but you can. You already do.
No, not with cash. Don’t be silly. You pay for positive reviews by giving your clients an incredibly positive experience with you.
You don’t just do the work and deliver the results. You do more. You invest your precious time to serve them, go out of your way to take care of them, surprise and delight them, and build a relationship with them.
When they notice and thank you and say they appreciate what you do for them, there’s only one thing left to do.
Give them the link to the review site you favor and thank them, in advance, for sharing their experience and recommendation.
Okay, one more thing. After they post a review, thank them again.
In writing.
Send them a handwritten note and tell them how much it means to you that they took the time to write that review and say those nice things about you.
You’re not done paying until you do.
