What’s your thing? Figure that out and build your marketing (and practice) around it.

Are you a decent writer? Blog posts, articles and newsletters might be your jam. Do you have a book in you? Write it (or hire a ghostwriter) and get it done. It could become the centerpiece of your marketing, firmly entrenching you as an authority in your field.

Are you active in social media? Would you like to be? Millions of people are available to “talk to” and some of them need your help or know people who do.

Networking might be your thing, but which type? Some lawyers network at business and professional functions. Some do charitable work and meet people who know people. Some do business on the golf course. Some ask people they know to introduce them to people in their niche. What sounds right to you?

How about speaking? Many a lawyer has built their career standing on a stage. Many others do well sitting behind a microphone and teaching something or answering interviewers’ questions.

Advertising works. Can you do that in your state or country? Is it appropriate for your practice area? Do you have deep enough pockets to hold your own against better financed competition?

Let’s not forget referrals. Do you get a steady stream of referrals from your clients? From other professionals? Would you be happy getting more?

What do you do? What would you like to do?

If one of these strategies is your thing, keep doing it, get better at it, and leverage it for all it’s worth. You can also do other things, but consider making one thing your main thing.

It might be the only thing you need to build a massively successful practice.

If you want to get more referrals from your clients, this shows you what to do