Some prospective clients just don’t get it. They hear the reasons, want the benefits, understand the urgency, have the resources, and still say no.
What’s up with that?
Why don’t they see the value of saying yes?
Don’t get your panties in a festival trying to figure it out.
Yes, examine all of your marketing collateral and look for ways you can make things clearer or more compelling. See if you can find stronger testimonials or more relevant success stories. Do what you can to improve your services and offers.
And stay in touch with them.
Stay in touch with them until they buy or die. And when they die, stay in touch with their heirs until they buy or die. And when they buy, stay in touch with them until they buy again or buy something else you offer, or send you referrals.
Never stop marketing to anyone. Unless someone’s a jerk and you don’t want them, or their referrals..
But if you want them and you’ve done everything you can do to get them to say yes, and the answer is still no, move on.
Again, don’t stop emailing. Keep them on the list. When I say “move on” I mean focus your time and emotional energy on other people.
Because some people will never “get it” no matter how compelling their need, or how clearly or how often you communicate.
Some people are weird.
Just the way it is.
You’re a problem solver, not a miracle worker. Go find some other people who want you to solve their problems in this lifetime.
