With marketing, or anything else, there are things you can control and things you can’t. Do your sanity a favor. Don’t focus on, measure, or worry about things you can’t control.

You can’t control how many prospective clients will book an appointment after they see your presentation or read your email. But you can control how many presentations you do and how many emails you send.

You can’t control how much traffic you’ll get to your blog or how many visitors will share your content. But you can control how many posts you write.

You can’t control how many bloggers will say yes to your offer to write a guest post. But you can control how many you ask.

I know, you want to sign up more clients, get more followers or subscribers, and put more butts in seats. You want to get more referral sources, bring in more six- and seven-figure clients or cases, and live the freak’in dream.

But you can’t control any of that. You can only control what you do, not what you want to happen as a result.

You can ALSO set a results-based goal—to sign up 5 new clients this month, for example—but keep that in the back of your mind.

In the front of your mind, and in your daily or weekly planner, focus on how many ads you’ll run, how many emails you’ll write, or how many people you’ll talk to.

Here are lots of things you can do