What would you do if you woke up tomorrow, looked at your client list, and realized it’s shrinking? You have fewer cases and clients than last year. You’re signing up fewer clients, billing less, collecting less, profiting less.

It’s not something you want to think about it but you must. Because anything is possible.

Your business clients might merge, go out of business, or put projects on hold. Your ads might stop producing like they used to. The economy might worsen, referral sources might die or retire, or a better-financed competitor might muscle in on your turf.

Whatever the cause, your reality might be radically different.

What will you do?

Grab a pen, ask yourself some tough questions, and write down some answers.

Yes, do it now, because you need to get out ahead of it.

Look at your numbers and compare them to a few years ago. Look at your goals and ask yourself if your current numbers and rate of growth will help you achieve those goals.

Examine your current sources of business, your marketing channels, your key relationships, and all of your marketing assets.

Examine your strengths, weaknesses, opportunities, and threats.

Then, make some decisions about what you’re doing.

What needs to go? What needs to be refreshed? What’s working and should be expanded, and what can you do to accomplish that?

Then, look at what you’re not doing.

Look at other markets, practice areas, niches, marketing methods, strategic alliances, and other opportunities that could provide significant upside.

While you’re at it, also look at the expense side of the equation. What could you do to reduce costs, increase profit, and build a war chest to prepare for what’s ahead?

Once you have a plan, start working on it. Never stop working on it. Because your future is what you make it.

The Attorney Marketing Formula will help you create your plan