Yesterday, I said there are other ways to get traffic to your blog besides search. Paid advertising should be considered, but there are others that are free (other than the time it takes to use them, but you can have an assistant do most of this for you) and, arguably, better.

For starters, you should routinely ask your clients, professional contacts, and newsletter subscribers to share your content with their friends, clients, customers, and others who might need help or be interested in your (great) content.

Your blog should also prominently display share icons so visitors can easily share your content on social.

Simple. And smart. When someone who knows you or follows you shares your content, they are referring people to your digital door and implying that you’re good at what you do.

That’s a referral, isn’t it?

What else. . .

Mention your blog and link to it everywhere:

• In your email “signature” and the signature at the bottom of articles you publish elsewhere
• In your bio, when you are introduced at a speaking event
• In interviews, when the host asks you how people can learn more about you
• Print copies of some of your content for the table in your waiting room and the table at the back of the room at speaking events
• Put print and/or digital copies in your “new client welcome kit” to share with friends and family

You have access to an army of people who know, like, and trust you. Use them.

What about the rest of the universe?

Social media (if that’s your thing) can be a good source of traffic. Flakebook, Quora, Reddit, Linkedin, and many others have groups you can join or discussions about subjects within your area of expertise you can take part in.

Answer questions or comment on the answers provided by others, and link to your blog.

You can do the same thing in consumer or business forums.

You can share your content on sites like Medium and direct readers to your blog for more of your wisdom about the subject.

You can find small blogs in your niche, even those written by other attorneys (or perhaps especially those), and comment on their posts, with a link to your blog. You can also offer to write guest posts for those blogs.

And, when you have enough content, you can gather up your posts and create an ebook, which you can sell on Amazon, and/or offer to visitors to your site, as an incentive to sign up for your newsletter.

There, that should keep you busy for a while. Busy with new clients, that is.

Email (and blog) marketing for attorneys