I’ve written a lot of blog posts and thought I’d share some things I’ve learned along the way, to encourage you to either start or re-start your blog:
- It gets easier. The more you write, the easier it becomes to write—to find ideas, get the words down, edit, and publish. And the more you write, the better you get at writing, which helps with your other writing and speaking.
- It gets faster. The more you write, the faster you get at writing. You can write and post something in less than 30 minutes and get on with your day.
- Ideas are everywhere. Everything I read, everywhere I go, everyone I talk to provides me with ideas to write about. The idea for this post came from reading a similar post by a guy who started a blog to build his business.
- You can write whatever you want and have fun with it. You don’t have to use your formal lawyer voice if you don’t want to, or spend time finding images, formatting, responding to comments, adding citations or links. Your blog, your rules.
- Marketing gets easier. People find you—not just clients and customers, but people who want to interview you for their blog or podcast or present other opportunities (to speak, network, etc.).
- It works. My blog brings me a steady stream of (free) traffic, subscribers, clients, and customers. Each post gets indexed and brings more of the same.
And, having a blog means you can also have a newsletter—just copy and paste your blog posts and email them to your list.
You can add a blog to your website or on a separate domain. You can start by posting a handful of articles or anything you’ve written in the past, or answer 5 or 10 frequently asked questions you get from prospective clients (or new clients).
The technology is easy. You can set up a blog in a matter of minutes. And your blog can help you Make the Phone Ring
