It is often said that success lies outside our comfort zone. When we try new things, we’re often scared, we risk failure and embarrassment, but that’s how we grow.

Inside our comfort zone, it is safe but little changes.

We’ve all heard this, and said it to others, but it it true?

In high school, a friend suggested we go ice skating. He was a good skater but I’d never done it and was afraid I’d get hurt or look like a fool, but I agreed to go. I fell a lot but eventually did okay, and I had a lot of fun.

Score one for trying new things.

Of course, it doesn’t always work that way. We often try new things, hate them, and never do them again.

That’s also part of the process.

You date a lot of people until you find “the one”. You change your major, your employer, even your career, until you find something that feels right.

That’s your comfort zone. And that’s where you build long-term success.

Inside your comfort zone, things are familiar. You do them over and over again and get good at them. Over time, you build a successful career, a successful marriage, a successful life.

Success lies inside your comfort zone, but you need to get outside it from time to time to explore.

Try things that make you uncomfortable. Seek new adventures and challenges. You’ll learn a lot about a lot of things, but most of all about yourself.

When you do, come back to your comfort zone with the knowledge and experience you’ve gained, use it if you want to, or forget about it and try something else.

You say you don’t like a certain marketing strategy you have never tried? I’m your friend inviting you to try it and see.

You might fall a lot and look foolish. But you’ll learn something about yourself.

You might also have a lot of fun.

The Attorney Marketing Formula