Does marketing ever make you feel less than professional? Do you ever tone down your message or convey it less often because you don’t want to appear pushy or needy?
Why don’t you stop?
Stop writing articles and doing presentations. Stop blogging, networking, and advertising. Stop sending your clients anything other than what’s related to their case.
Stop marketing. And see where that gets you.
Or. . .
Continue doing what you’re doing, but change your approach.
And by approach, I mean your attitude. How you feel about what you’re doing.
Because if you feel better about it, you’ll do it more easily and more often and reap the benefits thereof.
How do you do this?
You reframe your marketing to see it for what it really is: another way to help people.
Do you truly believe you can help people? Not just with your services, but with what you show them and tell them even before they hire you?
Do you believe that providing them with information about their situation and the solutions and options that are available to them can comfort them and give them direction? Help them make better decisions, minimize their damages and pain, avoid additional problems, and otherwise make their life better?
Good. Now think about what prospective clients are going through just before they contact you and hire you.
Have you ever had a problem and gone online to see what you can do to fix it, or to find someone who can help you?
When you found the information or the person, did you feel better about your problem?
Ah, so you do understand how your prospective clients feel. You know what they’ve been going through.
Okay, then. Instead of framing marketing as self-promotion and distasteful to the extreme, think about it from the prospective client’s point of view.
Think:
People want to hear from me about this; they’re hurting and looking for answers. They don’t know what to do or where to turn and I’m doing them a lot of good by sharing some of my knowledge and wisdom and helping to guide them from where they are to where they want (and need) to be.
And I feel good about that.
You’re not a burden, you’re a welcome guest in their inbox. Instead of holding back on what you might give them, give them more.
That’s reframing. That’s how you see your marketing as a way to help people.
Is it okay if that leads to more business for you?
