How much do your readers, followers, or audience already know about the law and other things you write or speak about?

That’s not the right question.

The question isn’t, do they know? It’s, “are they doing anything with that information?”

Information abounds. Your audience can find it in a book or video or on hundreds of websites. Countless other lawyers, writers, and other experts provide that information. You’ve probably provided that same information to them many times before.

So what? You’re not in the information delivery business. You’re in the “solving problems” and “delivering solutions” business. It’s up to you to show people the significance of the information and persuade them and guide them to do something with it.

Help them understand what the information means in their world. Tell them what could happen next, tell them the options they have available, and convince them to take action.

Use the information to scare them or inspire them and get them to make the right decision.

You’re an advocate, so advocate. Use the information as your evidence, your witnesses, and your arguments. Present the evidence, tell them what to do, and why.

Because if they do nothing with the information, and they need to, you’re not going to get the verdict you seek.

If you’re ready to take your practice to the next level, this is what you need