You want to stand out. Get people to notice you and choose you to represent them. But that’s not easy to do when every other lawyer in town offers the same services you do.

They also “look” like you.

They have a website with the same pages and elements as your website. They do presentations, write articles, blog posts, and a newsletter, just like you. They write and speak about the same subjects you write and speak about.

They even dress like you.

So, how do you differentiate yourself?

There’s a long answer (with a lot of things you can do) and a short answer. The short answer is, don’t worry about it, because while you may appear to do the same things other lawyers do, you aren’t the same person.

You have your own style. Your own examples and stories. Your own personality. And this will show in everything you do.

Go ahead, write the same article. Give the same talk. Because even if you make identical points, your article or presentation will be different—because your voice is different.

And, while it’s true that clients hire you and pay you for your services and the outcomes you deliver, they “buy” you before they buy your services.

In a crowded field with so many lawyers to choose from, the simplest way to stand out is to be yourself.

But it’s not the only way. Which leads me back to the long answer—how to differentiate yourself, your services, and your practice.

You’ll learn everything you need to know about how to do that in The Attorney Marketing Formula