Everybody wants something from you. Your clients, subscribers, colleagues, and friends want you to give them something or do something.

Do it if you want to. But only if you want to.

Do what fits your agenda and schedule. Design your practice to fit your life, not the other way around.

Serve your clients, give them what they want, but only if that’s what you want.

Service doesn’t require subservience.

If someone doesn’t want to do business with you because they don’t like what you’re doing, or they don’t like you, they don’t have to do business with you. There are plenty of others who will. Plenty of others who will love what you do and how you do it, and will love the authentic you.

Or they won’t, but they’ll hire you anyway.

And that’s the point. You can be yourself and not only survive, but thrive.

That goes for your marketing, too.

If you don’t want to network, don’t. If you don’t want to be on camera, don’t. If you don’t want to write a newsletter or blog or hang out on social media, don’t.

Don’t change what you do or how you do it unless you want to.

But. . . try things before you make up your mind.

Do things you don’t think you’ll like and make sure. Make a video, show up at an event and introduce yourself to someone, write something and publish it. You might find, as many do, that something you thought you would hate turns out to be your favorite thing.

That includes people.

Work with a client who isn’t your favorite. They might change. Or you might.

Or you might decide you like their money more than you dislike their personality.

The road to success has many twists and turns.