You want more prospective clients to visit your website, to see what you do and how you can help them. The more who visit, the more clients you get.
You can improve your SEO. You can advertise. Or you can get more traffic with some old school tactics.
Here’s the plan:
Step One: Create Content.
Create 10 or 20 articles that talk about the things prospective clients want to know—their problems, their risks, the law, the procedure, timing, options, and what you can do to help them.
The kinds of things they search for when they are online, or ask you about when they talk to you.
Each article should mention one or more of your services and link to a page that provides more information. That page should tell them how to get their questions answered or get started.
Create an “index” or directory page that links to these articles and post that page throughout your site. You want to help visitors find your content and, once they’ve consumed one article, to see what else you have available.
Step Two: Promote Your Content
Copy your index page, add your website address and contact information, and distribute this in print and digitally:
- Email it to your clients, ask them to forward it to anyone who might like to see this information
- Mail it or hand a print copy to clients and former clients (for them and/or to hand out)
- Send it to referral sources, to give to their friends and clients
- Put copies in your waiting room; if you have business clients, ask them to put copies in their waiting room
- Pass them out at your speaking engagements
- Put it in your new client kit
- Offer it on your social channels
- Offer it at the bottom of articles you publish elsewhere
- Offer it to listeners/viewers when you are interviewed
And so on.
You can also gather up your articles, or the ‘best of’, into a booklet or report, and distribute that. You might offer it as a lead magnet to anyone who opts in to your newsletter, for example.
Old school. Easy to do, zero cost, and highly effective for driving traffic to your site and prospective clients into your loving arms.
