You have a goal for this year. Nice. I hope it puts a big smile on your face when you think about it.

Now, stop thinking about it.

The goal has served its purpose. It caused you to decide what you want and inspired you to start the journey towards achieving it.

But that goal won’t help you get it.

What will? Activity or process goals. Goals that reflect and measure what you will do to achieve your outcome goals.

Focus on “the work”. That’s what you should think about and track.

Focus on making the calls, writing the articles, sending the emails.

Focus on talking to your best clients and referral sources and reaching out to new people you’d like to work with.

Focus on improving your website, getting more traffic, and building your list.

Set goals for each activity and be specific.

What will you do today and tomorrow, next week and next month? How many? How often?

Your big goal may be to bring in a new case or client every week. Fine. How many clients or contacts will you call each day? How many words will you write each week? How much will you invest in ads? How many bloggers or podcasters will you contact? How many people will you invite to your presentation?

What will you do, and when will you do it? How much, how often?

Your process goals don’t need to be massive. You can make a lot of progress in 15 or 30 minutes a day. But you have to be consistent, so set daily and weekly process goals you know you can do—and do them.

Every day, every week.

You know what you want. You know what you will do to get it.

Get excited. And then get busy.

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