You like the idea of writing shorter emails and articles and using them to stay in touch with your subscribers and followers. You like being able to get your blog post or newsletter done in less than an hour.
You have time to do that. But what if you need to or want to write longer pieces?
Some content can take hours to write. Or days. You can’t do that every day or every week.
You don’t have to.
You can use all the research and writing you do to create a 5000 word article, report, podcast, or presentation to create additional content, the kind of content you can create in minutes because you’ve already done the heavy lifting.
The research is done. The writing is done. Go back to your original material and create new content:
- A summary of the key issues or arguments
- Profiles of the parties or stakeholders
- Additional issues or cases related to your subject
- A list of resources
- Answers to FAQs
- Additional comments by you or others
- Additional cases or examples you didn’t use
- Recommendations for readers in different niches
- A PDF collection of your slides, notes, or case summaries
- Transcripts of interviews from your research
- And on and on
Each of these ancillary bits of content shouldn’t take you more than a few minutes to put together.
You might get a month or two of additional posts out your original post or presentation.
Each post gives you another opportunity to stay in touch with and provide value to your readers and followers. Each post gives you another opportunity to be found through search and social.
And, when you think you’ve milked your original content dry and there’s nothing left to write, write one more post summarizing and linking to all of your posts, for the people who came late to your party, and for those who will come next month and next year.
