Yesterday, I talked about finding blog posts and articles written by other lawyers and rewriting them, as an easy and effective way to create your content.
Today, I have an even easier method.
No, I’m not going to tell you to plagiarize their content—copy it and call it your own.
You can’t do that. But you can plagiarize your own content.
You can re-post or re-send something you’ve shared in the past.
Take one of your old posts and post it again. Without changing a word.
Can you really do that?
It’s your content. You can do whatever you want with it.
But should you?
Yes. Here’s why.
You’ve got new subscribers who didn’t see your article before. You’ve got readers who saw it months or years ago and won’t remember. You’ve got readers who read it before weren’t ready to do anything with the information. And readers who did something but need to be reminded to do it again.
Do you do everything I tell you to do? No, you don’t. Which is why you’ll hear me say it again.
Sometimes I re-write, update, shorten or lengthen my old posts. Sometimes, I write a new post on the same idea. But you don’t have to do any of that and if you don’t want to or you don’t have time, don’t bother.
Click and send that puppy and get on with your day.
Now for the best part.
You can take some of your better articles or posts, load them into your autoresponder, and schedule them to go out over the course of the next few weeks or months. When the cycle ends, you can reset it and let your best stuff get sent all over again.
Automate your self-plagiarism. For the win.
