Here’s an interesting exercise. . .

Pretend you are someone else. A prospective client who’s never heard of you or what you offer.

You come across your website, presentation or other content. You read or listen. Examine the services, benefits, and offer.

Would you respond? Make an appointment? Call and ask questions?

Would you send referrals? Forward the link? Recommend the content?

If so, why? What persuaded you? If not, what stopped you?

You may not be your prospective client and you may have different standards than they do, but you can put yourself in their shoes and give yourself an objective once over.

Do you make a good impression? Are you the kind of lawyer you would want to work with?

Do you appear honest, caring, and thorough? Are you tough enough? Smart enough? Successful enough?

Do you answer frequently asked questions, show the visitor you understand their situation, and persuade them to take the next step?

Does something need to be fixed, added, or removed?

Give it a shot. Take a look and ask yourself: Would you hire you?

The Quantum Leap Marketing System for Lawyers