You’ll never be able to write an email newsletter that brings in new clients because you aren’t a great writer.
Is that what you believe?
Sorry to bust your bubble, but it’s not true.
You don’t need to be a great writer. You also don’t need complex tools, fancy graphics, or anything else you don’t already know or do when you send an email.
You don’t need to be sales-y or push people to do things they don’t want to do.
And you don’t need a lot of time.
All you need is an hour a week and the willingness to share some information about your field of law or your services.
Not kidding.
Most of my emails are only a few hundred words of plan text. I copy and paste my words into a form supplied by my email service provider. I edit and proofread and click a button to send that email to my list.
Can you do that?
Just like that, your newsletter is out the door and in the mailboxes of people who can hire you and/or refer you, reminding them about what you do and how you can help them.
Send them a weekly tip. Tell them a story about an interesting client or case you had (or read about). Give them the link to a video or website you suggest they check out.
Can it really be that simple?
It can.
If you want your list to grow, you’ll also want to do things like adding a sign-up form to your website, creating a report or other incentive to encourage visitors to sign up, and promoting your offer anywhere prospective clients might see it.
And you should, because the bigger your list, the more opportunities you have to bring in more business.
Here’s the thing.
Even if you’re terrible at all of this, you’ll get more clients, simply because you stayed in touch with people who can hire you, send traffic to your website, and tell others about you.
They’ll do that even if you’re not a great writer.
