Email marketing is one of the best ways to drive the growth of a law practice. And I recommend building your list immediately, if not sooner (as my grandfather used to say).
Building a list organically can take time, so while you’re doing that, there’s another way to use email to bring in clients, promote your events, or get more readers or listeners for your blog or channel.
You can leverage other people’s lists.
Get influential people in your niche to tell their subscribers about you, your seminar, your website, your book, your newsletter, or your services.
Think about this.. . .
One of the biggest reasons people hire a lawyer is because someone they know recommended them.
If you can get influential folks with a large audience (or even a small but well-targeted audience) to recommend you or something you offer, they do the selling for you.
And they’ll usually do it better than you could. . . because they’re not you.
How do you get in on this? How do you get others to promote you?
Unless they’re a personal friend, it usually takes more than just emailing and asking pretty please. You have to offer something in return.
What do you have to offer?
Well, if (when) you did have an email list or newsletter, or a robust social media following, you could offer to promote their products or services or events in exchange for them promoting yours.
But I’m assuming you don’t (yet).
Do you have a blog? You could invite other professionals to publish a “guest post”. Or you could interview them and publish that on the blog, where your readers can learn all about them.
This sounds simple, because it is. It’s also do-able.
If I was a professional, business owner, or blogger in your niche, and you offered this to me, I’d jump at the chance.
These other professionals might also be open to interviewing you or inviting you to write a guest post for their blog or newsletter. They’ll do that if they believe you have something to say their readers would like to hear.
You do, don’t you?
Talk to other professionals in your niche and see what you can work out. Immediately, if not sooner.
Okay. One more thing. Maybe I should have started with this.
You say you don’t have a prospect list (yet), a blog, or a following worth mentioning. Something you can use to promote other professionals, in exchange for their promoting you.
Ah, but you do.
You have a client list.
People who know, like, and trust you and will listen to you when you recommend something.
It might not be a big list, but it is better list than a list of prospects. Everyone on your client list knows you personally, has given you permission to contact them, and will open and read your email.
Your client list is extremely valuable.
If you write and tell them about an accountant who is conducting a seminar or has some great videos, and you recommend they check it out, they probably will.
Which means this accountant should be willing to write to his list and recommend you.
Can I get an Amen?
