Well, we’ve done “like” and “trust“. How about ‘know”? How do you get more people to know you, so you can get them to like and trust you (and eventually hire and refer you?)
The simplest way is to “talk” to more people. But I’m not just talking about actual conversations.
When I say “talk,” I mean getting your name in front of your target market by publishing content (and advertising, if that’s something you do), anywhere and everywhere they are likely to see it, and inviting them to contact you or visit your website or do something else to get more information.
You publish on your blog, newsletter, and social media. And you publish on other people’s blogs, magazines, newsletters, podcasts, and video channels, or you speak at local or online events.
Wherever your target market is, you get your name and ideas in front of them, and invite them to contact you. .
That’s marketing at its simplest. And it works. But there’s something that works better.
Since it often takes more than one “conversation” before someone knows you or trusts you enough to contact you, you also invite them to sign up for your newsletter or download your report or ebook, and provide their email address so you can deliver it.
When they do that, you can continue the conversation by sending them more information. They learn about the law, their options, and what you can do to help them, and hear stories about how you’ve helped others.
Eventually, they get to know, like, and trust you enough to hire you.
Which they may never have done if the conversation hadn’t continued.
