You’re writing a blog or a newsletter. You’re doing interviews, podcasts, videos, or presentations. You’re regularly posting on social, making new contacts, or advertising..

And it’s just not happening.

You’re not seeing a significant bump in clients. Nothing is happening, so why bother?

Well, maybe you shouldn’t bother. Maybe you should pull back on some of your “external” marketing, or stop doing it completely.

Or maybe the breakthrough is right around the corner.

Someone hears or reads you and becomes your next big client. Someone likes your face and your voice and starts referring their clients to you. Someone shares your blog post with someone with a big following and your subscriber list blows up, followed by your client list.

You never know what might happen, or when. One big case or client or opportunity might make everything you’ve done more than worth it.

So, think of this as a long-term investment. Because that’s what it is.

Along the way, in the short term, you might make enough money to cover your costs and your time. Maybe even earn a nice profit.

Or you might not. Let that be okay. It’s an investment.

Keep going, but don’t do it blindly. Look for ways to do it better or make your investment go further.

Keep going. As you become more skilled, more knowledgeable, and more confident, you’ll get better results. Things will happen more quickly.

Keep going, even though you may not see a lot of growth in the client or revenue department just yet, because those aren’t the only results that count.

There is tremendous value in the lists and relationships you’re building. Those lists and those relationships are your as yet unrealized future.

And they could be worth a fortune.

How to create a simple marketing plan that works for you