What’s the best freebie to offer people as an incentive for signing up for your email list?
A report? Ebook? Checklist? Form? Webinar?
The format isn’t that important. What’s important is that you offer your target market something they want enough to get them to give you their email.
So, what do they want?
They want to solve a problem, learn about the process, understand their options, get their questions answered, make a better decision. . .
Offer them that and they’ll sign-up.
But don’t spend days or weeks creating the perfect lead magnet. You can create something that’s “good enough” in just a few minutes.
Here’s how:
- Write down 5 or 10 questions prospective clients typically ask you before they hire you. You know the drill: questions about the law, procedure, their risks, their options, your services, how you can help them, how to get started.
- Grab your phone and dictate answers to these questions.
You can also spend a minute or so telling them about yourself, how you work with your clients, and what to do if someone wants more information or is ready to take the next step.
No hard sell. Just information.
And you’re done.
Yep, you can copy that recording and make it your lead magnet.
Or transcribe the recording, edit it, and use that.
Give it a title that promises the benefit they want. And start offering it.
Remember, good enough is good enough. You can improve it later.
The point is, you need to create something today so you can offer it on your website tomorrow.
Because every visitor to your site who doesn’t opt-in is, you must assume, not coming back.
